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HydraForce PRO product lineup

Packaging / Sports Nutrition / Brand System

HydraForce PRO

A bold sports hydration packaging system built around energy, flavour, performance, and strong shelf presence.

Year

2025

Role

Packaging Design, Brand System, Art Direction

Tools

Illustrator, Photoshop

Hydration Energy Performance Citrus Rush Tropical Voltage Ice Charge Fuel Your Game

Brand Overview

A performance drink system designed to feel energetic, fresh, and athletic.

HydraForce PRO is a hydration brand concept created for athletes and active consumers. The visual system uses bold flavour colours, strong typography, fruit imagery, and motion-like energy to create a product line that feels powerful and shelf-ready.

The project began with bottle labels and expanded into product mockups, a single-pack juice box structure, a multi-pack carrier system, and promotional poster applications.

Flavour System

Three flavours, one energetic visual language.

Citrus Rush label design
Citrus Rush — orange energy, citrus flavour, and bold hydration cues.
Tropical Voltage label design
Tropical Voltage — tropical yellow-green palette with active visual intensity.
Ice Charge label design
Ice Charge — cool blue system with frost, water, and performance energy.

Product World

Final product visuals created to show how the system lives in real environments.

HydraForce PRO final product lineup
Final product lineup showing Citrus Rush, Tropical Voltage, and Ice Charge.
HydraForce PRO retail shelf mockup
Retail shelf mockup showing the bottles in a real product environment.

Process

Rough sketches, structure planning, and packaging development.

Rough HydraForce packaging sketches
Early rough packaging sketches exploring juice box and carrier ideas.
HydraForce single pack dieline
Single-pack juice box dieline with cut, fold, bleed, and straw-hole planning.
HydraForce multipack dieline
Multi-pack carrier dieline designed to hold multiple single packs together.

3D Packaging System

Single-pack and multi-pack flat artwork prepared for print and assembly.

HydraForce single pack artwork dieline
Single-pack artwork dieline using the Citrus Rush flavour direction.
HydraForce multipack artwork dieline
Multi-pack artwork dieline representing all three HydraForce flavours.

Poster Application

Promotional visuals extending the brand into advertising and campaign use.

HydraForce PRO poster design
HydraForce PRO campaign poster.
HydraForce PRO poster mockup
Poster mockup showing the campaign design in context.
HydraForce PRO final brand world

Final Direction

Fuel your game.